ŠIMIĆ destilerija

Šimić Destilerija is a family from Požega with a tradition dating back to 1995 — specialists in natural fruit brandies and handcrafted liqueurs from their own orchards. The Šimić brandies were already known and appreciated, but the visual identity was not equal to what was inside the bottle. The task was to create a label system that would make the premium quality visible from the very first glance.

The experience of a Šimić brandy is closest to a flutter — something that delights you in an instant and lingers long after. That moment, that breath of air, that flash of surprise, we visualised through the flight of a bird: an elegant hummingbird pecking at the fruit from which each brandy or liqueur is made. The bird is not an accidental choice. It is a symbol of good news and beautiful experiences — exactly what every Šimić drink delivers. Like the Šimić family, the bird is industrious and devoted: it picks, gathers, and carries the fruit from carefully tended orchards. And in the way it is drawn — filigree, detailed, composed of fine dots — it reflects the same approach the family brings to distilling: patient, precise, with a refined touch of luxury. Each variety carries its own visual identity within the system: Viljamovka in warm gold tones, Šljivovica in deep blue, Kajsija in vibrant orange, Dunja in olive green, and the liqueurs in a dark premium aesthetic. Distinct character, recognisable system. Alongside the label system for brandies and liqueurs, we designed transport boxes and promotional materials, and supervised the print production. The project also included the development of a completely new product — BOOMBICE: spheres of real pear for a spectacular Viljamovka experience. We developed the name, packaging design, and a communication concept that gives bartenders and guests a ready-made ordering ritual.

The new identity helped position Šimić Destilerija firmly in the premium tier — a family distillery that stands alongside international competition. Sales have expanded beyond Croatia, and Boombice have become a playful and recognisable part of the Šimić experience. When a brandy has a story, every glass becomes a reason to talk.