Clear method.
Design with meaning.

Soma design is a Zagreb-based design studio founded in 2006, with roots going back to 1999 — the year founder Željko Paulić (known as Žac) began learning the craft at the studio of the legendary Croatian designer Prof. Stipe Brčić.

Over 26 years of experience. Almost 200 completed visual identities.
And one clear conviction: good design is not decoration — it is a process that begins with understanding, moves through strategy, and ends with a solution that works in the real world.

We believe every great brand has a soul. That every visual element must carry meaning.

Our job is not to make things beautiful.
Our job is to make them irresistible.

“We want to inspire people to think and to question.

To achieve that, we reject conventions and challenge norms

— all in the pursuit of making your brand irresistible through smart strategy and creative ideas.”