VINCEK

The most famous pastry shop in Croatia – Zagreb

A well-known, perhaps the most famous pastry shop in Croatia.
The family business of the couple Ankica and Stjepan Vincek, in more than 40 years of existence, has established itself as the leading domestic manufacturer of cakes, tarts, tea pastries, chestnut puree, ice cream and other unique pastry delicacies made to order.
For the Vincek pastry shop, we created main elements for building a visual identity – logo design, graphic standards, packaging design, and came up with a name for a specialized gluten-free pastry shop (“Vis A Vis”)
We collaborated on the interior design of the “Vis A Vis” pastry shop.

Branding
Logo
Naming
Packaging
Promo
Signage
Visual identity

Year: 2012

Art direction: Zac

Designer: Zac

Vizualisations: Zac

Photo: Petar K. Vilovic, Zac

Coworkers: Sandra Antolić